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Seven Factors Affecting Mobile Advertising And Payments
The past few years have witnessed a significant power shift toward mobile users which is only projected to increase over time. Although the mobile industry initially offered such basic services as...
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5 Steps To Success On The Customer Experience Management Journey
The Customer Experience Management Journey In the business world, we often hear the expression ‘People buy from people’ which is fine; however, in today’s real world with too much information and too...
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Social CRM Transformation And The Path Ahead
The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about customers and advocates. Leading companies are now embracing...
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Social Networking Could Have Saved Kodak
Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that there are benefits of two-way or multi-way...
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Programmatic Buying And Its Impact On Marketing
Programmatic Buying The future is bright, loud and fast! We know that the global audience is spending more time connected to digital media, hyper-communicating their likes, dislikes leading to too much...
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Titanic, Icebergs And Network Leadership
The Need for Network Leadership The movie Titanic left a lasting memory about ‘change’ in my mind. Though the Titanic accident happened over 100 years ago, the key message of change still rings true...
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When It Comes To Business Models Retro Is The Future
Over centuries and decades, technological progress either built new business models or buried a few. Earlier, starting a business meant high entry barriers and a slow rate of change. Now the market is...
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Why You Need A Strategy That Is Social Not A Social Media Strategy
Why You Need A Strategy That Is Social and not a Social Media Strategy Brands, big businesses, small businesses that are planning to move into the social media space have one big problem – they are...
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Innovation Is Not A Differentiator Anymore; Innovation Stickiness Is
Innovation is not a differentiator anymore; Innovation stickiness is. Connected customers in the information age with a ‘web of voices’ expect Innovation to be both faster and surer. For businesses,...
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Brands, Businesses, People Don’t Get Social Media Because It Gets Them
Some brands, businesses, people not only love Social Media but they thrive in it and others say they don’t get it or they don’t have time for it. The ones that thrive in Social media, enjoy and...
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The Future of Advertising: How 3 Dimensions Boost and Flatten It
Start-ups in the advertising industry are taking-on existing business models in a stealth mode – slowly and silently. Advertisers and the overall advertising industry are eagerly tapping into the...
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The Future Of Banking And What It Means To Marketers
The banking industry is slowly and surely disrupting itself due to two key drivers – customer experience and social banking. Traditional banks with branches have been facing pressure from direct banks...
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